--- title: About Yule Digital | DC Metro Area Marketing Agency description: Meet Yelda Caliskan, growth marketer since 2015, and the friendly-but-fierce DC metro area agency behind Yule Digital. Curiously effective. Say hi. --- [Skip to content](https://www.yuledigital.com/about#main-content) [![Yule Digital logo](https://www.yuledigital.com/hs-fs/hubfs/yule-logo-horizontal-1.png?width=275&height=60&name=yule-logo-horizontal-1.png)Homepage](https://www.yuledigital.com?hsLang=en) - Services - [All Services](https://www.yuledigital.com/services?hsLang=en) - [Marketing Consultation](https://www.yuledigital.com/services/marketing-consultation?hsLang=en) - [Social Media & Reels](https://www.yuledigital.com/services/social-media-marketing?hsLang=en) - [Paid Ads (Meta)](https://www.yuledigital.com/services/meta-ads?hsLang=en) - [Email Marketing](https://www.yuledigital.com/services/email-marketing?hsLang=en) - [Websites & Landing Pages](https://www.yuledigital.com/services/website-design?hsLang=en) - [Local SEO](https://www.yuledigital.com/services/local-seo?hsLang=en) - [How We Work](https://www.yuledigital.com/how-we-work?hsLang=en) - [Results](https://www.yuledigital.com/case-studies?hsLang=en) - [Pricing](https://www.yuledigital.com/pricing?hsLang=en) - [About](https://www.yuledigital.com/about) [Book a free intro call](https://www.yuledigital.com/book-a-call?hsLang=en) - Services - [All Services](https://www.yuledigital.com/services?hsLang=en) - [Marketing Consultation](https://www.yuledigital.com/services/marketing-consultation?hsLang=en) - [Social Media & Reels](https://www.yuledigital.com/services/social-media-marketing?hsLang=en) - [Paid Ads (Meta)](https://www.yuledigital.com/services/meta-ads?hsLang=en) - [Email Marketing](https://www.yuledigital.com/services/email-marketing?hsLang=en) - [Websites & Landing Pages](https://www.yuledigital.com/services/website-design?hsLang=en) - [Local SEO](https://www.yuledigital.com/services/local-seo?hsLang=en) - [How We Work](https://www.yuledigital.com/how-we-work?hsLang=en) - [Results](https://www.yuledigital.com/case-studies?hsLang=en) - [Pricing](https://www.yuledigital.com/pricing?hsLang=en) - [About](https://www.yuledigital.com/about) [Book a free intro call](https://www.yuledigital.com/book-a-call?hsLang=en) About ![Yelda Caliskan, founder and growth marketing strategist at Yule Digital, with her dog Teddy](https://www.yuledigital.com/hs-fs/hubfs/yelda-headshot-new-sm.png?width=672&height=613&name=yelda-headshot-new-sm.png) # Hi, I’m Yelda. I’m a growth marketing strategist and the founder of Yule Digital. I help small and midsize businesses get noticed, bring in real leads and know exactly what’s working. I’m based in the DC metro area and work with businesses across DC, Maryland, Virginia, Pennsylvania and North Carolina, close enough to meet in person when it counts. [Book a call](https://www.yuledigital.com/book-a-call?hsLang=en) My story ## Big-organization strategy, small-business energy I’ve spent over 10 years in marketing across education, nonprofit and financial services. Along the way I learned how big organizations grow, scale and save money with smart strategy: what to measure, what to test, and what to stop doing. Meanwhile, I kept watching small business owners who were brilliant at what they do get stuck with their marketing. They were posting when they had a spare minute, boosting posts and hoping, and never quite sure what was working. Big organizations have a strategist for that. I wanted small businesses to have one too. So I started Yule Digital to bring that same playbook to small and midsize businesses. You get the strategy of a big organization, without the big-agency price tag, and with someone who actually picks up the phone. Why every two weeks ## A strategy partner, not a monthly report Most agencies send a monthly report and call it a day. My clients get a strategy meeting every two weeks, so good ideas move fast and nothing drifts ([here’s how we work](https://www.yuledigital.com/how-we-work?hsLang=en)). Values ## What I believe in ### Curious Every business is different. I ask a lot of questions, dig into your data and get to know your customers before I recommend anything. ### Honest You’ll always know what’s working, what isn’t and where your money is going. No jargon, no fluff, no surprises. ### Relentless about results Likes are nice. Leads and sales are better. Everything we do is measured against real growth for your business. ### AI-powered, human-led AI helps me research, draft and test faster. A real person sets the strategy, judges the creative and owns the results. That’s me. Let's talk ## Let’s grow something together Book a free intro call. Tell me about your business and I’ll show you the quickest wins. [Book a call](https://www.yuledigital.com/book-a-call?hsLang=en) [![Yule Digital logo](https://www.yuledigital.com/hs-fs/hubfs/yule-logo-horizontal-white-1.png?width=260&height=57&name=yule-logo-horizontal-white-1.png "Yule Digital logo")](https://www.yuledigital.com/?hsLang=en) - [Services](https://www.yuledigital.com/services?hsLang=en) - [Marketing Consultation](https://www.yuledigital.com/services/marketing-consultation?hsLang=en) - [Social Media & Reels](https://www.yuledigital.com/services/social-media-marketing?hsLang=en) - [Paid Ads (Meta)](https://www.yuledigital.com/services/meta-ads?hsLang=en) - [Email Marketing](https://www.yuledigital.com/services/email-marketing?hsLang=en) - [Websites & Landing Pages](https://www.yuledigital.com/services/website-design?hsLang=en) - [Local SEO](https://www.yuledigital.com/services/local-seo?hsLang=en) - [About](https://www.yuledigital.com/about) - [How We Work](https://www.yuledigital.com/how-we-work?hsLang=en) - [Results](https://www.yuledigital.com/case-studies?hsLang=en) - [Pricing](https://www.yuledigital.com/pricing?hsLang=en) - [Book a Call](https://www.yuledigital.com/book-a-call?hsLang=en) --- Based in the DC metro area · Serving DC, MD, VA, PA & NC · [yelda@yuledigital.com](mailto:yelda@yuledigital.com) [Privacy Policy](https://www.yuledigital.com/privacy-policy?hsLang=en) · [Terms](https://www.yuledigital.com/terms?hsLang=en) · © 2026 Yule Digital LLC. 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