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Paid ads (Meta)

Meta ads that bring in leads, not just likes

We build, test and tweak Facebook and Instagram campaigns for small businesses across the DMV, and track every dollar so you know exactly what it brings back.

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For businesses ready to pour fuel on the fire

You've got a great offer and want more of the right people to see it. Maybe you've boosted a few posts and couldn't tell if it worked. We're a fit if you want campaigns built for leads and sales, with clear numbers behind them.

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What's included

  • Campaign strategy and goal setting
  • Audience targeting, including local radius targeting around the areas you actually serve, from DC to North Carolina
  • Ad creative and copy, including video
  • Meta Pixel and conversion tracking setup
  • Ongoing testing and budget optimization
  • Reporting on cost per lead and return on ad spend

From $600/mo, plus 12% of ad spend above $1,500.

Your ad budget is billed by Meta straight to your own ad account. Our management fee is separate, so you always see exactly what's being spent.

Our process

How it works

1. We get curious

We dig into your offer, your audience and any ads you've run before.

2. We launch and test

We launch campaigns, test creative and audiences, then keep what works.

3. We meet every two weeks

Spend, leads, cost per lead, and what we change next.

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Local attention, turned into leads

Virginia Remodeling Group was a brand-new company with no local following. In four months:

  • 1,700 local Instagram followers
  • 66 leads
  • 9 closed projects
See the full results
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Paid ads questions, answered

Who pays for the ad spend?

You do, directly to the third-party ad platform, from your own ad account. Our fee is separate.

How much should I spend?

It depends on your goals and market. We'll recommend a starting budget on our call and adjust it as results come in.

How soon will I see leads?

The first few weeks are for testing, so we can put more budget behind what works.

Do I own the ad account?

Yes. Everything lives in your own business ad account, so it stays yours.

Let's talk

Ready to make every ad dollar count?

Book a free intro call and we'll map out your first campaign.